Our team uses an integrated marketing approach that fuses traditional public relations, marketing communications and advertising, with social media, e-marketing and other emerging digital strategies for clients nationwide. Combined with our talents and expertise in technology and in-house design capabilities, we are one of the strongest teams in the Southeast.
Our philosophy starts with the understanding that our industry is constantly evolving, and we are positioned to move with it, tapping into the latest communications vehicles to advance companies – and their brands – in the marketplace.
The New Media World
Statistics show that nearly 95 percent of major business decisions made today are being vetted or occurring online. As a result, DEANE / SMITH is one of just a few agencies that has our own in-house IT marketing team dedicated to enabling customized e-campaigns and electronic communication plans. Our expertise lies in our ability to create resourceful campaigns that employ both traditional and e-media strategies.
Our strategies are always designed to meet business goals, reach target audiences and work hand-in-hand with sales initiatives. Let us focus on the marketing, so you can be free to do what we know is most important to you – leading your company and managing profitability.
Partnering with Gray Public Relations & Mad Genius
Deane | Smith is affiliated with Gray Public Relations, based in Franklin, Tenn., which partnered to leverage their growing business and expand client service across the Southeast and throughout the nation.
Under the agreement – a shared services affiliation – the two firms serve an expanding roster of clients, and the partnership allows both agencies to sharpen their vision and leverage new business opportunities.
In 2013, Deane | Smith also formed a similar strategic alliance with Mad Genius, a full-service design, print, digital, video production and branding firm. This fusion allows these agencies to leverage growing business across the Southeast and throughout the nation. The three firms now have more than 30 employees in four offices nationwide to serve a growing roster of clients.
Deane | Smith also has a Jackson, Miss. office, to better serve clients in Mississippi’s capitol and across the state.