Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

Todd Smith 0
0
The Spin Cycle
December 6, 2019

Holiday Sales Set Records for Cyber Monday, Black Friday

Cyber Monday sales vaulted to a multi-billion-dollar record, easily surpassing last year's total, marking the largest online shopping…
Read More
Todd Smith 0
0
The Spin Cycle
November 5, 2019

Popeyes Beefs Up Chicken Sandwich Relaunch

More than two months after Popeyes stopped serving its globally popular fried chicken sandwich, the…
Read More
Todd Smith 0
0
The Spin Cycle
October 23, 2019

Tech Companies Tops in Best Global Brand Survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s…
Read More
Todd Smith 0
0
The Spin Cycle
October 4, 2019

White House to Launch Impeachment Response Plan

Top White House officials will soon present President Trump with a wide-ranging response strategy to…
Read More
Todd Smith 0
0
The Spin Cycle
September 23, 2019

The Four Types of Young News Consumers

TThere’s very interesting news out about how people under age 35 are consuming news. It’s…
Read More
Todd Smith 0
0
The Spin Cycle
August 27, 2019

Facebook Taps Journalists – Pt. II

FFacebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s…
Read More
Todd Smith 0
0
The Spin Cycle
August 21, 2019

Ohio State seeks to trademark “The”

Ohio State University is seeking to trademark the word “The” when used on items marketed for…
Read More
Todd Smith 0
0
The Spin Cycle
July 22, 2019

Local TV News Audience Is Down, Revenue Is Up

Last week, the Spin Cycle explored the recently released Pew Research Center State of the…
Read More
Todd Smith 0
0
The Spin Cycle
January 31, 2019

Trust in Institutions Rose in 2018 According to New Survey

Trust in institutions, such as businesses, NGOs, and government, rose in the U.S. and globally,…
Read More