Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

NewsThe Spin Cycle
June 24, 2020

Associated Press to capitalize ‘Black,’ Merriam-Webster redefines ‘racism’

he Associated Press is changing its style to capitalize Black when referring to it in…
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NewsThe Spin Cycle
June 10, 2020

McDonalds ad honors victims of police brutality

A new, silent 60-second ad from McDonald’s honors Trayvon Martin, Michael Brown, Alton Sterling, Botham…
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NewsThe Spin Cycle
June 5, 2020

Influencer marketing is a great communications tool in today’s world

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to…
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NewsThe Spin Cycle
May 13, 2020

Americans have positive view of COVID-19 media coverage

Coverage of the coronavirus outbreak has consumed much of the news media’s attention as Americans…
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NewsThe Spin Cycle
April 15, 2020

Communicators can tap into these tools for success in our remote working world

In our remote work, social distancing, quarantined coronavirus existence, tech tools can help us be…
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NewsThe Spin Cycle
February 19, 2020

Consumer distrust drives digital marketing

Continued consumer skepticism is fueling new trends in digital marketing, and reshaping the strategies to…
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NewsThe Spin Cycle
January 23, 2020

Amazon, Google and Netflix most loved brands in America

Amazon, Google and Netflix are the most loved brands in America, according to Morning Consult’s…
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