Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

The Spin Cycle
January 31, 2019

Trust in Institutions Rose in 2018 According to New Survey

Trust in institutions, such as businesses, NGOs, and government, rose in the U.S. and globally,…
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The Spin Cycle
January 17, 2019

Push Alerts are Driving Mobile News Strategy

News fans in today’s digital world are craving more push alerts, less breaking news –…
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The Spin Cycle
July 5, 2018

Facebook Announces New Fact-Checking Initiative to Combat Fake News

Facebook – one of the world’s largest social networking platforms – recently announced an initiative…
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The Spin Cycle
June 14, 2018

Nearly 70 Percent of Americans Have News Fatigue

In the midst of a fast-paced, multi-tasking digital world of 24/7 news cycles – and…
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The Spin Cycle
May 10, 2018

The Internet is Good for Society, Smart Phone Online Engagement Vaults in Pew Survey

Americans tend to view the impact of the internet and other digital technologies on their…
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The Spin Cycle
May 4, 2018

Major Companies are Using Names at End of Web Domains

Many companies have taken to using their name in website domains to leverage branding in…
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The Spin Cycle
April 25, 2018

Earned (PR) vs. Paid (Advertising) Media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report…
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The Spin Cycle
April 12, 2018

Fox News Stands Behind Ingraham as Advertisers Flee

Dozens of advertisers may have dropped Fox News’ Laura Ingraham over her mockery of Parkland…
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