Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

The Spin Cycle
November 5, 2019

Popeyes Beefs Up Chicken Sandwich Relaunch

More than two months after Popeyes stopped serving its globally popular fried chicken sandwich, the…
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The Spin Cycle
October 23, 2019

Tech Companies Tops in Best Global Brand Survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s…
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The Spin Cycle
October 4, 2019

White House to Launch Impeachment Response Plan

Top White House officials will soon present President Trump with a wide-ranging response strategy to…
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The Spin Cycle
September 23, 2019

The Four Types of Young News Consumers

TThere’s very interesting news out about how people under age 35 are consuming news. It’s…
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The Spin Cycle
August 27, 2019

Facebook Taps Journalists – Pt. II

FFacebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s…
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The Spin Cycle
August 21, 2019

Ohio State seeks to trademark “The”

Ohio State University is seeking to trademark the word “The” when used on items marketed for…
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The Spin Cycle
July 22, 2019

Local TV News Audience Is Down, Revenue Is Up

Last week, the Spin Cycle explored the recently released Pew Research Center State of the…
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The Spin Cycle
January 31, 2019

Trust in Institutions Rose in 2018 According to New Survey

Trust in institutions, such as businesses, NGOs, and government, rose in the U.S. and globally,…
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The Spin Cycle
January 17, 2019

Push Alerts are Driving Mobile News Strategy

News fans in today’s digital world are craving more push alerts, less breaking news –…
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The Spin Cycle
July 5, 2018

Facebook Announces New Fact-Checking Initiative to Combat Fake News

Facebook – one of the world’s largest social networking platforms – recently announced an initiative…
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