Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

NewsThe Spin Cycle
December 16, 2020

Twitter Tips For Holiday Promotions & Brand Building

With Christmas fast approaching, Twitter has shared a new set of tips and considerations to help brands…
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NewsThe Spin Cycle
December 10, 2020

Pandemic Impacts ’12 Days Of Christmas’ Prices

In a year marked by unprecedented shocks to the country's economy, PNC's 37th annual Christmas Price…
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NewsThe Spin Cycle
December 2, 2020

Biden Announces All-Female Communications Team

President-elect Joe Biden is appointing a team of veteran communicators who served in his campaign…
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NewsThe Spin Cycle
October 21, 2020

Coronavirus Has Impacted Ad Agencies Differently

Although the entire advertising industry has been disrupted by COVID-19, the effects have not been…
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NewsThe Spin Cycle
October 15, 2020

Americans Adapt To Overwhelming News Bombardment

In our increasingly digital, social media, social distanced world, Americans feel overwhelmed by the sheer…
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NewsThe Spin Cycle
October 7, 2020

Reaching Audiences In An Era Of Shrinking Newsrooms

Newsroom employment at US newspapers has dropped by around half since 2008, according to a Pew…
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