Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

The Spin Cycle
October 26, 2017

Facebook Fights Fake News with Publisher Info Buttons

Facebook has taken another step in fighting fake news – by showing Wikipedia entries about…
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The Spin Cycle
October 12, 2017

Billboard, Print Ads are Helping with Healing of Las Vegas

Ads are appearing all over Vegas, and across the country, from digital billboards at airports…
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The Spin Cycle
October 5, 2017

10 Social Media Trends to Consider for Future

Social media platforms will continue their rapid disruption as a communications vehicle in the digital…
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The Spin Cycle
September 28, 2017

Movement Aims to Place 1,000 Journalists in Newsrooms in Next 5 Years

Many newsrooms have dwindled to a mere skeleton of what they once were, but starting…
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The Spin Cycle
September 22, 2017

How the Public Approaches Facts and Information

How does today’s audience engage with news, facts and information? Does the subject hook them?…
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The Spin Cycle
September 18, 2017

Threat of Fake News Strengthens Trust in Traditional Media

The rise in “fake news” has strengthened trust in traditional media, according to a recent…
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The Spin Cycle
September 7, 2017

Brands Come to Rescue of Texas Towns Devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston…
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The Spin Cycle
August 31, 2017

Solar Eclipse Outshined Super Bowl on Social

Last week’s solar eclipse spurred more than 9 million tweets globally, along with 240 million…
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The Spin Cycle
August 24, 2017

It’s Harder to Separate News from Opinion Online

The line between news and opinion is increasingly becoming blurred online. News organizations aren’t doing…
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The Spin Cycle
August 17, 2017

Social Media Users Vault Past 3 Billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number…
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The Spin Cycle
August 10, 2017

Band-Aid, Amazon, Google Top Brand Index

Band-Aid, Amazon and Google are the strongest brands according to the latest YouGov 2017 BrandIndex.…
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The Spin Cycle
August 4, 2017

Only 1 Percent of Videos Go Viral New Study Reveals

Only 1 percent of videos posted to Facebook actually end up going viral – but…
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The Spin Cycle
July 27, 2017

The State of Local TV News Continues to Diminish

Local television news has shed audience over the past decade, including this past year in…
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The Spin Cycle
June 29, 2017

White House Communications Team Affects PR Profession Perception

Members of the White House communications team are traditionally the most prominent public relations professionals…
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