August 27, 2019
Facebook Taps Journalists – Pt. II
FFacebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s…
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August 21, 2019
Ohio State seeks to trademark “The”
Ohio State University is seeking to trademark the word “The” when used on items marketed for…
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July 22, 2019
Local TV News Audience Is Down, Revenue Is Up
Last week, the Spin Cycle explored the recently released Pew Research Center State of the…
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July 15, 2019
Newspaper Circulation Down More Than 10%
Each year since the early 2000s, the Pew Research Center has released its State of…
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July 8, 2019
Tech, Telecom & Wheels, Oh, My, Rule Top 50 brands
WWhat’s in a brand? The good ones smell sweeter than a rose, to borrow from…
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June 17, 2019
IHOP Cooks Up ‘Bancake List’ Campaign
IHOP – the brand that did the flapjack flip-flop last year – is at it…
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January 31, 2019
Trust in Institutions Rose in 2018 According to New Survey
Trust in institutions, such as businesses, NGOs, and government, rose in the U.S. and globally,…
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January 17, 2019
Push Alerts are Driving Mobile News Strategy
News fans in today’s digital world are craving more push alerts, less breaking news –…
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January 10, 2019
Most Compelling PR Content of 2018?
Happy 2019, Spin fans! The Spin Cycle spent time during the holidays reflecting on all…
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July 5, 2018
Facebook Announces New Fact-Checking Initiative to Combat Fake News
Facebook – one of the world’s largest social networking platforms – recently announced an initiative…
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