Leading agencies affiliate to expand expertise, grow market share
NASHVILLE, Tenn. – Sept. 13, 2013 – Deane, Smith and Partners, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Mad Genius, a full-service design, print, digital and video production branding firm based in Jackson, Miss., have partnered to leverage their growing business across the Southeast and throughout the nation.
Under the agreement – a shared services affiliation – the two firms will have more than 30 employees in four offices nationwide to serve a growing roster of clients. The partnership allows both agencies to expand their headquarters markets – Nashville, Tenn. and Jackson, Miss. – offering a fresh new perspective to those thriving cities, and beyond.
“We are progressively expanding our agency in the Southeast and nationwide, and this partnership is the perfect fusion of creativity, innovation and thought leadership that delivers a whole new generation of branding,” said Todd Smith, president and chief communications officer of DS&P. “This affiliation enhances our capabilities across the entire spectrum of today’s multi-faceted, digital communications world.”
DS&P recently announced the opening of its Jackson, Miss. office to better serve its growing roster of clients in Mississippi’s Capitol and across the state. This partnership further leverages expanding service lines of both firms.
Founded in 2005, Mad Genius began in Ridgeland, Miss. with a handful of visionary employees, with the aim of providing a full-spectrum of creative services for local and regional companies. Mad Genius’ client roster includes companies throughout the Southeast, and beyond, in industries ranging from insurance, education and sporting goods to banks, sports drinks, major food brands, restaurants, hospitals, and more.
DS&P was founded in 1999 by Washington, D.C. political and media veteran, Silas Deane and Todd Smith. The company is consistently ranked among the Top 5 PR firms and Top 10 advertising agencies.
About Mad Genius
Mad Genius’ award-winning services are rooted in a momentum-building approach called “Creative Fusion” – a fusion of Brand Strategy, Design, Web/Digital, Social Media, Video, Post Production and Animation, and Media Placement Services. With seasoned strategic, digital, and creative teams working side-by-side, and a wide array of tools all under one roof including next-generation HD cameras, multiple editing, animation and design stations, and a 4,000 square foot sound stage. For more information, please visit: www.madg.com, follow us on Twitter @madgsocial, follow us on LinkedIn, and visit our YouTube Channel.
About Deane, Smith & Partners
Deane, Smith and Partners is a Nashville-based, award-winning, full-service public relations, marketing strategy, advertising, design, and technology agency with an emphasis on creating and executing highly targeted marketing programs. The firm specializes in the legal, retail, health care, medical, hospitality and technology marketplaces, utilizing an integrated marketing approach that includes traditional public relations, marketing communications, advertising, social media, e-marketing and other digital strategies. For more, visit www.deanesmithpartners.com, follow us on Twitter @deanesmith, and join us on LinkedIn.