As owner, president and CEO, Smith has a vision, passion and fire for amplifying brands through innovation. He is a senior level PR expert with more than 30 years experience, and specializes in public affairs, government relations, branding, crisis communications, media relations and reputation management.

A former staff writer for The Washington Times, Smith previously served on the executive team of Affinion Group, a global direct marketer, and has held senior public relations, marketing and advertising positions with HCA and Gaylord Entertainment Co. Smith began his agency career at Atkinson Public Relations, where he was a leader in creating the Nashville Health Care Council.

A past president of the Public Relations Society of America | Nashville, he is also a syndicated columnist for the Mississippi Business Journal, and pens The Spin Cycle, a weekly take on the PR, marketing and advertising industries. Smith earned a degree in journalism, marketing and English at Baylor University, and an MBA on the streets inside the Beltway and traipsing around The Hill in D.C. He is a former speechwriter for the George H.W. Bush for President campaign.