Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

The Spin Cycle
May 10, 2018

The Internet is Good for Society, Smart Phone Online Engagement Vaults in Pew Survey

Americans tend to view the impact of the internet and other digital technologies on their…
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The Spin Cycle
May 4, 2018

Major Companies are Using Names at End of Web Domains

Many companies have taken to using their name in website domains to leverage branding in…
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The Spin Cycle
April 25, 2018

Earned (PR) vs. Paid (Advertising) Media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report…
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The Spin Cycle
April 12, 2018

Fox News Stands Behind Ingraham as Advertisers Flee

Dozens of advertisers may have dropped Fox News’ Laura Ingraham over her mockery of Parkland…
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The Spin Cycle
March 29, 2018

Facebook Finally Responded to Cambridge Analytica Crisis

The media, communications pros, lawmakers and investors – along with the rest of the world…
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The Spin Cycle
March 22, 2018

Social Media Landscape Dotted by Longstanding Trends, Emerging Narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape…
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The Spin Cycle
March 8, 2018

Could NRA Ties Pose Serious Business Branding Problems?

Major brands are cutting ties to the National Rifle Association in the wake of public…
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The Spin Cycle
March 1, 2018

Operate your Crisis Response like a Newsroom

Alongside 24/7 reporting, articles published in real time require the modern newsroom to always be…
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The Spin Cycle
February 15, 2018

Winter Olympics Brands Pay Top Dollar for Sponsorships

The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of…
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The Spin Cycle
February 2, 2018

Trust in U.S. Institutions Plunges in Edelman Survey

Trust in the government, media, business and NGOs in the U.S. declined more rapidly in…
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The Spin Cycle
January 24, 2018

Perceptions of News Bias on the Rise

Americans’ perceptions of news media bias have increased significantly over the past generation. Thirty-two percent…
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