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Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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The Spin Cycle
March 1, 2018

Operate your Crisis Response like a Newsroom

Alongside 24/7 reporting, articles published in real time require the modern newsroom to always be…
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The Spin Cycle
February 15, 2018

Winter Olympics Brands Pay Top Dollar for Sponsorships

The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of…
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The Spin Cycle
February 2, 2018

Trust in U.S. Institutions Plunges in Edelman Survey

Trust in the government, media, business and NGOs in the U.S. declined more rapidly in…
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The Spin Cycle
January 24, 2018

Perceptions of News Bias on the Rise

Americans’ perceptions of news media bias have increased significantly over the past generation. Thirty-two percent…
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The Spin Cycle
January 18, 2018

TV News Audience Continues to Dwindle

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality.…
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The Spin Cycle
January 12, 2018

7 Technologies to Watch in 2018

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality.…
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The Spin Cycle
January 4, 2018

Google’s Top Searches of 2017 included Matt Lauer, Hurricane Irma, Tom Petty, Las Vegas shooting

In 2017, you wanted to know more about one of the most powerful storms on…
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The Spin Cycle
December 22, 2017

’12 Days of Christmas’ Gifts Rise only 0.6 percent in Price; Swans Removed Because of Price Volatility

True Loves are on full display this holiday season, on their merry way to a…
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The Spin Cycle
December 14, 2017

Pantone Names ‘Ultra Violet’ Color of Year for 2018

The color of the year for 2018 is ultra violet, according to Pantone Color Institute,…
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The Spin Cycle
December 7, 2017

‘Complicit’ is Word of the Year from Dictionary.com

Dictionary.com has selected “complicit” as its word of the year for 2017, citing the term’s…
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The Spin Cycle
November 30, 2017

Trust Project Aims to Improve Opinion of Media

Can the media earn trust by being more transparent about its ethics and values? That’s…
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The Spin Cycle
November 21, 2017

Holiday Retail Sales Forecast Brisk, Fueled by Online Shopping Surge

Based on consumer spending reports from the National Retail Federation, products in the General Merchandise…
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The Spin Cycle
November 16, 2017

Local Newsrooms Can Still Flourish, Compete in Digital Age

Since 2000, nearly half of newsroom jobs – more than 20,000 of them – have…
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