Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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The Spin Cycle
August 27, 2019

Facebook Taps Journalists – Pt. II

FFacebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s…
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The Spin Cycle
August 21, 2019

Ohio State seeks to trademark “The”

Ohio State University is seeking to trademark the word “The” when used on items marketed for…
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The Spin Cycle
July 22, 2019

Local TV News Audience Is Down, Revenue Is Up

Last week, the Spin Cycle explored the recently released Pew Research Center State of the…
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The Spin Cycle
January 31, 2019

Trust in Institutions Rose in 2018 According to New Survey

Trust in institutions, such as businesses, NGOs, and government, rose in the U.S. and globally,…
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The Spin Cycle
January 17, 2019

Push Alerts are Driving Mobile News Strategy

News fans in today’s digital world are craving more push alerts, less breaking news –…
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The Spin Cycle
July 5, 2018

Facebook Announces New Fact-Checking Initiative to Combat Fake News

Facebook – one of the world’s largest social networking platforms – recently announced an initiative…
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The Spin Cycle
June 14, 2018

Nearly 70 Percent of Americans Have News Fatigue

In the midst of a fast-paced, multi-tasking digital world of 24/7 news cycles – and…
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