September 1, 2021
FanDuel Bets Big On NFL Marketing
Sports betting and daily fantasy brands have spent millions on TV and digital ads over…
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August 25, 2021
Pfizer Ready To Market COVID-19 Vaccine Following FDA Approval
Following FDA approval of its COVID-19 vaccine, Pfizer is poised for marketing the shots. Health…
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August 12, 2021
New Facebook Data Dashboard Shows How Businesses Adapted During The Pandemic
Facebook has released new data through its Data for Good project – in partnership with…
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August 6, 2021
Newsroom Employment Continues Downward Spiral
Newsroom employment in the United States has dropped by 26% since 2008. But while newspapers…
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July 26, 2021
America’s Hottest Brands List Revealed, Part II
Last week, we dove into the hottest brands revealed in Ad Age’s annual list of America’s…
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July 14, 2021
America’s Hottest Brands List Revealed
Summer is heating up, and just in time Ad Age has revealed its annual list of…
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July 7, 2021
What NCAA’s NIL Ruling Means For Brand Deals
The NCAA’s move toward allowing college sports stars to profit off their names, images and…
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July 1, 2021
U.S. Ranks Last In Trust In Media
The United States ranks last in media trust — at 29% — among 92,000 news…
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June 25, 2021
Amazon, Apple & Google Are Most Valuable Global Brands
The tech titans top the list of leading global brands in a new ranking that…
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June 18, 2021
What Makes A News Story Trustworthy?
Americans see a variety of factors as important when it comes to deciding whether a…
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June 8, 2021
Local News Outlets Upgrade Apps To Reach Readers
Local news organizations are striving to improve news apps and get readers to download them,…
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May 27, 2021
Avoid These Overused Words In News Releases
While the product, service or event you’re pitching may be unique, cutting-edge or exciting, if…
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