Leading agencies affiliate to expand client service, grow market share
NASHVILLE, Tenn. – Nov. 7, 2016 – Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation.
Under the agreement – a shared services affiliation – the two firms will have more than 30 employees in three offices nationwide to serve a growing roster of clients. The partnership allows both agencies to sharpen their vision and leverage new business opportunities.
“As we have grown in the marketplace, I was seeking a senior level practitioner who could advance our proud tradition of excellent client service and passion for building brands,” said Todd Smith, president and CEO of Deane | Smith. “Amy and I have frequently discussed working together, and she has established an innovative and successful firm – marshaling our resources will help our agencies thrive in an ever-evolving communications world.”
Deane | Smith – founded in 1999 – is consistently ranked among the Top 5 PR firms and Top 10 advertising agencies in the Nashville market – and was recently ranked No. 4 PR firm in the annual Nashville Business Journal rankings. Founded in 2005, Gray Public Relations provides integrated marketing communications services to clients in industries including commercial real estate, health care, technology, and restaurant and retail.
“Todd and I have known each other professionally for many years and were looking for ways to collaborate,” said Amy Kovar, principal of Gray Public Relations. “I’ve been impressed with the growth of his firm and the caliber of his clients, so forming an alliance to better serve clients from both firms just made sense.”
In the past five years, Deane | Smith has had significant growth. The agency affiliated with Mad Genius, a full-service design, print, digital and video production branding firm based in Jackson, Miss. to leverage growing business across the Southeast and throughout the nation. Deane | Smith also opened a Jackson, Miss. office, to better serve its clients in Mississippi’s capitol and across the state.
Deane | Smith – which established itself on the leading edge of the industry through a multi-faceted branding strategy that aligns company vision, defines goals and delivers results – creates integrated branding strategies for numerous industries, including health care, publishing, legal, telecom, technology, retail, energy, engineering and economic development.
About Deane | Smith
Deane | Smith is a Nashville-based, award-winning, full-service branding, public relations, marketing strategy, advertising, design, and technology agency with an emphasis on creating and executing highly targeted marketing campaigns. The firm specializes in the health care, publishing, legal, retail, telecom, energy, engineering, economic development, hospitality and technology marketplaces. Deane | Smith utilizes an integrated marketing approach that includes traditional public relations, marketing communications, advertising, social media, e-marketing and other digital strategies for clients across the country. Deane | Smith, with an office in Jackson, Miss., is affiliated with Franklin, Tenn. – based Gray Public Relations and Mad Genius, a full-service design, print, digital and video production branding firm based in the Jackson, that expands the agency’s expertise, market share and future expansion goals. The three firms have more than 30 employees in three offices nationwide. For more information, please visit www.deanesmith.agency, follow us on Twitter @deanesmith, like us on Facebook, and join us on LinkedIn.
About Gray Public Relations
Franklin, Tenn.-based Gray Public Relations provides integrated marketing communications services to clients in industries including commercial real estate, health care, technology, and restaurant and retail. Founded in 2005 by Amy Kovar, the agency maintains a robust client roster, frequently serving as clients’ external marketing and communications department. Within this role, the firm and its myriad partners, provide branding, marketing communications, digital media services and more. To learn more, visit graypr.com.