September 22, 2017
How the Public Approaches Facts and Information
How does today’s audience engage with news, facts and information? Does the subject hook them?…
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September 18, 2017
Threat of Fake News Strengthens Trust in Traditional Media
The rise in “fake news” has strengthened trust in traditional media, according to a recent…
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September 7, 2017
Brands Come to Rescue of Texas Towns Devastated by Hurricane Harvey
Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston…
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August 31, 2017
Solar Eclipse Outshined Super Bowl on Social
Last week’s solar eclipse spurred more than 9 million tweets globally, along with 240 million…
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August 24, 2017
It’s Harder to Separate News from Opinion Online
The line between news and opinion is increasingly becoming blurred online. News organizations aren’t doing…
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August 17, 2017
Social Media Users Vault Past 3 Billion
The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number…
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August 10, 2017
Band-Aid, Amazon, Google Top Brand Index
Band-Aid, Amazon and Google are the strongest brands according to the latest YouGov 2017 BrandIndex.…
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August 4, 2017
Only 1 Percent of Videos Go Viral New Study Reveals
Only 1 percent of videos posted to Facebook actually end up going viral – but…
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July 27, 2017
The State of Local TV News Continues to Diminish
Local television news has shed audience over the past decade, including this past year in…
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July 5, 2017
Best Headlines in a Digital Age
A well-written headline is worth its weight in audience-grabbing gold! That is especially true in…
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June 29, 2017
White House Communications Team Affects PR Profession Perception
Members of the White House communications team are traditionally the most prominent public relations professionals…
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June 23, 2017
Brands Benefit from Trusted News Source Partnerships
Reuters called this past year “the year the media became the headline” in the release…
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