BKON and PHY.net make indoor, proximity marketing easier and more accessible for retailers.
NASHVILLE, Tenn., Oct. 2, 2015 – BKON Connect, Inc., the industry leader in Physical Web beacons, is partnering with the Global Market Development Center to showcase the power of beacons at the association’s Health Beauty Wellness Marketing Conference in Phoenix through Oct. 5.
Retailers and brands attending the conference will see firsthand how BKON and the Physical Web levels the playing field in the proximity marketing game.
“We’re very excited to partner with GMDC,” BKON CEO Richard Graves said. “This technology will help every retailer offer more value, more information, and more interaction to more shoppers than ever before.”
The GMDC 2015 Health Beauty Wellness Marketing Conference focuses on opportunities for retailers to rethink and maximize their approach to over-the-counter health care products and the expanding role of in-store pharmacies. The conference – which showcases the latest trends in technology at retail – will also delve into ways food and drug retailers can best promote beauty aisles and navigate sales in the face of a growing industry where the consumer is commanding change. For more information about the GMDC 2015 HBW Conference click here.
“GMDC has always explored and advanced the latest in technology trends to inspire retailers, wholesalers, suppliers and service/solution companies to create greater – and more relevant – engagement with consumers,” said Patrick Spear, president and CEO of GMDC. “The BKON technology is charting a course of innovation and differentiation that can be a game changer for our industry.”
BKON Connect, Inc provides the software and hardware needed to deploy Physical Web beacons. The Physical Web, an open source project from Google, is a dimension of the Internet that allows for direct engagement with consumers when they are nearby. It is available on all devices and does not require retailers to build a custom app to reach shoppers.
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According to comScore, 66 percent of smartphone users do not download a single app each month. App real estate is precious, and the Physical Web removes the need for retailers to rely on it.
BKON Connect, Inc developed PHY.net, the only cloud-based platform that enables remote management of beacon content. With PHY.net retailers can quickly and easily change content across multiple stores, allowing for quick testing and iteration. Because the Physical Web utilizes familiar web site technology for content deployment, the barriers to adoption are inherently low.
At the Health Beauty Wellness Marketing Conference, BKON and GMDC will introduce retailers and brands to the future of proximity marketing with the Physical Web and PHY.net.