Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

Todd Smith
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NewsThe Spin Cycle
April 28, 2014

Taco Bell & McDonalds Take Breakfast War Viral, How To Write Killer News Releases & More | 4.11.14

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little…
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Todd Smith
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NewsThe Spin Cycle
April 10, 2014

New Digital Marketing & Advertising Initiative Launched By The Wall Street Journal | 4.4.14

April 4, 2014 The Wall Street Journal has launched a new digital destination – CMO…
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Todd Smith
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NewsThe Spin Cycle
April 2, 2014

March (Marketing) Madness Is Upon Us! | 3.28.14

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness,…
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Todd Smith
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NewsThe Spin Cycle
March 12, 2014

Not Milk! It’s End of Era For Milk Industry’s Iconic ‘Got Milk?’ Campaign | 3.21.14

March 7, 2013   You have to say they milked this for all it was…
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Todd Smith
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NewsThe Spin Cycle
February 21, 2014

Media Tips, Crisis Communications & Negative Press, Oh My! | 3.7.14

February 21, 2014   As a former journalist, avid writer and lover of well-crafted turns…
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Todd Smith
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NewsThe Spin Cycle
February 14, 2014

88 Countries, Brands On Display At Winter Olympics | 2.28.14

February 14, 2014     With the opening of the 2014 Winter Olympics, all eyes…
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Todd Smith
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NewsThe Spin Cycle
February 11, 2014

All The News – Best Stories of 2013 in the New York Times | 2.21.14

February 07, 2014   The New York Times has announced its list of most-visited stories…
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Todd Smith
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NewsThe Spin Cycle
January 17, 2014

Winter Weather Goes Viral With #PolarVortex| 1.31.14

January 17, 2014   When much of the country turned into the world’s largest freezer…
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Todd Smith
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The Spin Cycle
January 6, 2014

Hello, 2014! Here Are The Ads We Loved in 2013 | 1.3.14

Hello, 2014! Here Are The Ads We Loved in 2013   As we tune-in to…
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