Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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NewsThe Spin Cycle
April 21, 2021

Digital Ad Revenue Increases Despite Pandemic

Despite the pandemic-fueled headwinds that resulted in marketers slashing budgets, U.S. digital ad revenue still…
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NewsThe Spin Cycle
March 10, 2021

Oprah’s Harry & Meghan Bombshell Interview Scores Big With CBS, Viewers

Oprah Winfrey's bombshell interview with Prince Harry and Meghan, the Duchess of Sussex, proved to be a…
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NewsThe Spin Cycle
March 5, 2021

Facebook To Pay $1 Billion To News Industry

Facebook – following Google’s lead – recently announced it plans to invest $1 billion to “support the…
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NewsThe Spin Cycle
February 24, 2021

In Age Of COVID, Journalists Still Demand Brief, Relevant Pitches

Strong relationships with journalists in the midst of the pandemic are more important than ever,…
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NewsThe Spin Cycle
February 3, 2021

Dolly Revamps Classic ‘9 to 5’ For Super Bowl Spot

Dolly Parton has revamped her classic “9 to 5” song for website creation company Squarespace’s…
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NewsThe Spin Cycle
January 21, 2021

Annual Trust Barometer Reveals Rampant Infodemic Fuels Widespread Mistrust Of Leaders

Waning trust in governments and all types of media is threatening to limit the rollout…
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NewsThe Spin Cycle
January 6, 2021

Nashville Christmas Day Bombing Raises Concerns Over Communications Vulnerabilities

Downtown Nashville’s Christmas Day bombing led to significant phone and data service outages and disruptions…
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