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Leading Information Security Company Cybera Taps Local Agency Deane, Smith & Partners for Public Relations, Marketing & Branding

By July 15, 2013 July 22nd, 2021 No Comments

NASHVILLE, Tenn. – July 15, 2013 – Cybera, a leading provider of cloud-based security and application services, has tapped Nashville agency Deane, Smith & Partners to provide all public relations, marketing services and branding for the company.

Cybera was recently chosen by Shell Oil company to migrate its payment card traffic at domestic Shell branded stations from traditional VSAT satellite systems to a next generation secure platform provided by Cybera by the end of 2013. DS&P will also advance Cybera’s cross-marketing efforts in the retail, restaurant and hospitality industries.

“Deane Smith played a crucial role in the announcement of the Shell deal to national media and has already increased brand awareness for Cybera across the country,” said Cliff Duffey, CEO of Cybera. “We are looking forward to leveraging their creativity, vision and expertise to maximize our presence in the marketplace.”

Deane, Smith & Partners will focus on media relations, brand management and all marketing strategies for Cybera, including the firm’s new “smart release” approach, which provides media outlets with interactive multimedia news releases to further enhance and develop the story.

For more information on Deane, Smith & Partners, please visit

About Cybera

Cybera Inc., based in Nashville, Tenn., is a provider of network and application security services, including Cybera ONE, which is the industry leading secure application platform (SAP).  The Cybera One platform securely hosts applications both in Cybera’s cloud and at the customer premises. With Cybera’s SCA line of plug and play secure server appliances, enterprises are able to quickly and easily deploy remote applications on a single platform that also includes all of their network security applications. The Cybera ONE solution secures networks and hosts third party applications for many of the world’s best-known brands and enterprises ranging in size from tens of locations to tens of thousands. Cybera ONE is in use across a variety of industries including retail, restaurant/hospitality, health care, financial services, and manufacturing. For more information about Cybera, please visit

About Deane, Smith & Partners

Deane, Smith and Partners is a Nashville-based, award-winning, full-service public relations, marketing strategy, advertising, design, and technology agency with an emphasis on creating and executing highly targeted marketing programs. The firm specializes in the legal, retail, health care, medical, hospitality and technology marketplaces. Our team utilizes an integrated marketing approach that includes traditional public relations, marketing communications, advertising, social media, e-marketing and other digital strategies for clients across the country. For more information, please visit, follow us on Twitter @deanesmith, like us on Facebook, and join us on LinkedIn.