Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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The Spin Cycle
March 30, 2017

How Americans Decide What News to Trust on Social Media

When we encounter news on social media, how much we trust the content is determined…
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The Spin Cycle
March 24, 2017

Google Launches New Effort to Flag Offensive Content

Google is undertaking a new effort to better identify content that is potentially upsetting or…
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The Spin Cycle
March 16, 2017

Media Outlets Receive Boost Since Election

Rants by President Donald Trump and his administration on what they call the “dishonest media”…
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The Spin Cycle
March 9, 2017

Band-Aid, Amazon, Dawn, Google Top Brands Among Women

Band-Aid, Amazon, Dawn, Google and M&M’s are the five best-perceived brands by women, according to…
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The Spin Cycle
March 2, 2017

Google Helps Publishers with Audience Engagement

Alphabet Inc’s Google (GOOGL.O) and subsidiary Jigsaw launched on Thursday a new technology to help…
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The Spin Cycle
February 16, 2017

U.S. is Split on Media Treatment of Trump

In the wake of numerous contentious encounters between President Donald Trump’s White House and the…
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The Spin Cycle
February 2, 2017

How the Media Botched the Presidential Election

The inauguration was barely over when President Trump attacked the press, and scarcely longer for…
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The Spin Cycle
January 19, 2017

Use These Tools to Ignite Your Content Marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016…
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The Spin Cycle
January 17, 2017

Avoid These Common LinkedIn Mistakes To Build Your Personal Brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and…
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The Spin Cycle
January 16, 2017

Pitch Perfect – How to Make Your Story Music to the Media’s Ears

  PR pros must craft pitches that are music to the media’s ears, and should…
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The Spin Cycle
January 13, 2017

8 Trends Every Brand & Business Leader Should Eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach…
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The Spin Cycle
January 5, 2017

Leverage Your Content Marketing Strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the…
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