Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

The Spin Cycle
July 26, 2016

Avoid These Apostrophe Mistakes For Clearer Writing

Apostrophes are as much a part of our daily life as brushing our teeth and…
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The Spin Cycle
July 14, 2016

Great Elements Of An Effective Cause Marketing Campaign

What makes a great cause campaign? How do you get people to stop bad habits,…
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The Spin Cycle
July 6, 2016

Key Communications Habits of Successful Leaders

Good Leaders are great communicators. They set the right tone, convey the right voice and…
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The Spin Cycle
June 28, 2016

Twitter Adds Promoted Videos To Menu To Whet The Digital Appetite

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new…
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The Spin Cycle
June 8, 2016

7 Habits of Highly Effective Digital Marketers

To be effective at digital and online marketing, you must find others who are successful…
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NewsThe Spin Cycle
December 25, 2015

Merry Christmas, Spin Cycle Style! Here’s The Top 10 Emoji Campaigns Of The Year

Happy Holidays, and Merry Christmas to all across the land, Spin Cycle style! May your…
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NewsThe Spin Cycle
December 18, 2015

Annual Christmas Price Index Details Cost of ‘Twelve Days of Christmas’ – True Loves Get A Bargain This Year

Reflecting a steep decline in energy costs, lower inflation and slow-but-steady economic growth, the 2015…
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