Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

Todd Smith
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The Spin Cycle
July 26, 2016

Avoid These Apostrophe Mistakes For Clearer Writing

Apostrophes are as much a part of our daily life as brushing our teeth and…
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Todd Smith
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The Spin Cycle
July 14, 2016

Great Elements Of An Effective Cause Marketing Campaign

What makes a great cause campaign? How do you get people to stop bad habits,…
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Todd Smith
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The Spin Cycle
July 6, 2016

Key Communications Habits of Successful Leaders

Good Leaders are great communicators. They set the right tone, convey the right voice and…
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Todd Smith
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The Spin Cycle
June 28, 2016

Twitter Adds Promoted Videos To Menu To Whet The Digital Appetite

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new…
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Todd Smith
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The Spin Cycle
June 8, 2016

7 Habits of Highly Effective Digital Marketers

To be effective at digital and online marketing, you must find others who are successful…
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Deane Smith Team
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NewsThe Spin Cycle
August 26, 2015

SEO Tips to Help PR Content Rank Highly W/Google's Latest Update

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding…
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Deane Smith Team
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NewsThe Spin Cycle
August 5, 2015

Jeni’s Splendid Ice Cream Scooped Up Crisis Communications to Save the Brand

When Jeni Britton Bauer's now-famous ice cream tested positive for Listeria in April, her small…
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