Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

Deane Smith Team
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NewsThe Spin Cycle
November 27, 2014

10 Essential Tips for B2B Marketing Success in a Digital Economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know…
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Deane Smith Team
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NewsThe Spin Cycle
November 27, 2014

5 Top Social Media Campaigns of 2014 Recognized At Mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s…
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Todd Smith
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NewsThe Spin Cycle
September 15, 2014

As The NFL Kicks-Off, Here Are Top Branding Mistakes That Could Delay The Game

The NFL season has officially kicked-off, and hardly anything can sack the brand that has…
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Todd Smith
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NewsThe Spin Cycle
September 9, 2014

Top Approaches To Leverage Social Media Branding Success

When considering the best ways to approach social media branding for your company, organization or…
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Todd Smith
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NewsThe Spin Cycle
August 29, 2014

ALS Ice Bucket Challenge Is Best Cause Marketing Sensation in Social Media Era

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes…
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Todd Smith
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NewsThe Spin Cycle
August 23, 2014

‘Newsjacking’ Is The Latest Social Media Phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”?…
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