September 25, 2014
Measurement + Metrics = PR Success & Branding Relevance
Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly…
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September 25, 2014
Ray Rice Crisis Sacks NFL Image, Identity
Wow, what a difference a week makes in the world of corporate branding. In…
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September 15, 2014
As The NFL Kicks-Off, Here Are Top Branding Mistakes That Could Delay The Game
The NFL season has officially kicked-off, and hardly anything can sack the brand that has…
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September 9, 2014
Top Approaches To Leverage Social Media Branding Success
When considering the best ways to approach social media branding for your company, organization or…
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August 29, 2014
ALS Ice Bucket Challenge Is Best Cause Marketing Sensation in Social Media Era
The ALS Ice Bucket Challenge has thrown water on all the competition when it comes…
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August 23, 2014
‘Newsjacking’ Is The Latest Social Media Phenom
Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”?…
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August 19, 2014
Pitching Pitfalls That Drive Journalists Crazy
How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid…
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August 11, 2014
8 Tweets that Generate Audience Engagement
How To Write Headlines That Could Go Viral I want to let you in…
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July 29, 2014
Amplify Your Agency Online To Reach Broader Audience
Public Relations professionals are proud champions of earned media, as are ad pros with unearned…
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July 29, 2014
The Difference Between PR & Advertising
Forbes just published a piece discussing, in some detail, “the real difference between PR and…
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July 17, 2014
Butler Snow Selected as International Legal Team of the Year Finalist
LONDON – July 17, 2014 – Butler Snow has been selected as a finalist for…
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July 16, 2014
Total Ad Spending To See Largest Increase Since 2004
Total media ad spending in the U.S. this year will see its largest increase in…
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