PR | MEDIA RELATIONS | MARKETING | BRANDING CHALLENGE
As a leader in the traffic signal technology industry, Quality Traffic Systems aimed to create a strategic brand identity in the marketplace to differentiate the company, boost awareness and strengthen its reputation. One of the top goals of the campaign was to increase sales by 15 percent.
DISCOVERY
To position Quality Traffic Systems for success, Deane | Smith held focus groups with employees, field agents, clients and municipalities across the Southeast to gauge customer demand. A brand fusion workshop was conducted with the QTS executive team.
BREAKTHROUGH
Created a comprehensive PR, media relations, marketing, digital and branding campaign to influence a new generation of consumers.
RESULTS?
- The integrated PR, marketing & branding campaign increased sales by 90 percent.
- Vaulted company from No. 10 to No. 2 in marketplace.
- Opened $1.5 million new revenue pipelinefrom key vendor.
- Won top branding award from PRSA.