Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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The Spin Cycle
January 5, 2017

Creative Ways To Incorporate Live Streaming To Connect With Your Audience

Video has risen rapidly in the past few years, offering marketers a proven way to…
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The Spin Cycle
January 3, 2017

Social Media Overtakes TV As Main Source of News for Millennials

  The 18-24 crowd (younger Millennials) has used the internet as its primary source for news…
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The Spin Cycle
December 14, 2016

Master Your Crisis Communications Online

The Spin Cycle Pithy PRognostications From A Recovering Journalist   Master Your Crisis Communications Online…
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The Spin Cycle
December 12, 2016

What Sources Do Journalists Trust Most?

The Spin Cycle Pithy PRognostications From A Recovering Journalist   In a fast-paced digital society,…
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The Spin Cycle
December 7, 2016

AP Stylebook 2016 Updates: Media, Emoji & Normcore, Oh My!

Ok, we have officially stopped capitalizing internet and web, according to a recent announcement from…
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The Spin Cycle
December 5, 2016

Longer News Stories Gain Steam On Mobile Devices

Longer News Stories Gain Steam On Mobile Devices   As the news media continues to…
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The Spin Cycle
November 17, 2016

Media Must Overcome Onslaught of Fake News

The presidential election turned the United States into a country of information addicts who compulsively…
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The Spin Cycle
November 7, 2016

Make Your Digital Newsroom Better For Journalists?

The Spin Cycle Pithy PRognostications From A Recovering Journalist   Make Your Digital Newsroom Better…
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The Spin Cycle
November 4, 2016

What Makes News Trustworthy?

The Spin Cycle Pithy PRognostications From A Recovering Journalist   What Makes News Trustworthy?  …
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The Spin Cycle
November 2, 2016

Use Twitter Analytics To Engage Your Audience

The Spin Cycle Pithy PRognostications From A Recovering Journalist   Use Twitter Analytics To Engage…
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The Spin Cycle
October 31, 2016

Poor Writing Skills Costing Brands Billions Each Year

  Poor Writing Skills Costing Brands Billions Each Year   Clear communication is an essential…
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The Spin Cycle
October 26, 2016

Pitch Perfect: Shape Your News Hook, Message To Resonate

Communications in today’s fast-paced, digital society moves at lightning speed – and so do PR…
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The Spin Cycle
August 31, 2016

Big Media Companies Market Publishing Platforms

Leading global media giants – in search of new revenue streams – including Vox Media…
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The Spin Cycle
August 3, 2016

Brands Are Getting Presidential During National Election Cycle

Brands are getting into the presidential race, too, capitalizing on the political discourse – or…
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