Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

Todd Smith
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NewsThe Spin Cycle
August 11, 2014

8 Tweets that Generate Audience Engagement

How To Write Headlines That Could Go Viral                            I want to let you in…
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Todd Smith
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NewsThe Spin Cycle
July 29, 2014

Amplify Your Agency Online To Reach Broader Audience

Public Relations professionals are proud champions of earned media, as are ad pros with unearned…
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Todd Smith
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NewsThe Spin Cycle
July 15, 2014

Top Green Brands: The Blue Oval Is Really Green

Just about every major corporation today understands the importance of running a sustainable business. Generally…
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Todd Smith
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NewsThe Spin Cycle
July 15, 2014

New PR & Marketing Study Busts Myths On Industries

Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption…
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Todd Smith
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NewsThe Spin Cycle
July 14, 2014

5 Emerging Brand-Building SEO Trends Midway Through 2014

In our rapidly changing, Search Engine Optimized world, it’s imperative that businesses keep up with…
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Todd Smith
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NewsThe Spin Cycle
June 13, 2014

How Journalists Use Social Media to Report the News

A new report from the Indiana University School of Journalism shows how U.S. journalists are…
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Todd Smith
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NewsThe Spin Cycle
May 30, 2014

The Value of Public Relations Is Growing In the Digital Age

Public relations has evolved into one of the most transformative ways to build your brand…
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Todd Smith
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NewsThe Spin Cycle
May 5, 2014

The Power Of The Pitch: Perfecting News Hooks For Your Company Or Organization | 5.2.14

The pitch – that irreplaceable tool that PR practitioners across the globe use to advance…
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Todd Smith
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NewsThe Spin Cycle
April 28, 2014

Twitter Rolls Out New Profile Pages, & E-Marketing Should Be Part of Branding Mix | 4. 25.14

Twitter – which has been on quite a roll lately with the recent announcement that…
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