Pithy PRognositications From A Recovering Journalist

Welcome to The Spin Cycle, a syndicated weekly column by Todd Smith dedicated to all things branding, PR, marketing and advertisings as appears in the Mississippi Business Journal. Jump in each week and take your brand for a spin! Tune-in here to catch the buzz on the best ways to build, strengthen and sustain your image in today’s fast-paced, multi-media, plugged-in world – filled with competing messages both online and off.

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The Spin Cycle
July 27, 2017

The State of Local TV News Continues to Diminish

Local television news has shed audience over the past decade, including this past year in…
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The Spin Cycle
June 29, 2017

White House Communications Team Affects PR Profession Perception

Members of the White House communications team are traditionally the most prominent public relations professionals…
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The Spin Cycle
June 23, 2017

Brands Benefit from Trusted News Source Partnerships

Reuters called this past year “the year the media became the headline” in the release…
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The Spin Cycle
June 15, 2017

Google, Apple, Microsoft, Amazon, Facebook Most Valuable Brands

Technology giants Google, Apple, Microsoft, Amazon and Facebook have been named the Top 5 companies…
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The Spin Cycle
May 26, 2017

How Did News Media Cover Trump’s First 100 Days?

A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy…
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The Spin Cycle
May 19, 2017

PR Spending, Staffing on Rise Over Next 5 Years

Brands plan to increase both internal staffing and overall spending on public relations over the…
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The Spin Cycle
May 12, 2017

Key Demographic Trends Shaping our World

Demographers recently convened in Chicago for the Population Association of America’s annual meeting, and here…
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The Spin Cycle
May 4, 2017

United Outlines 10 Things it Will Do to Avoid Crisis

United Airlines is taking steps to avoid another crisis – and make flying the airline…
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The Spin Cycle
April 28, 2017

Media Deploy Advertising to Promote Journalism in Fake News Era

The proliferation of fake news – be that the insult lobbed at journalists and publications…
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The Spin Cycle
April 21, 2017

Tesla Stock Races Past GM, Ford as Most Valuable

Tesla Inc. – the sleek, high-end electric carp company – has surpassed General Motors Co.…
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The Spin Cycle
April 14, 2017

Global Communications Report Predicts Convergence of PR, Marketing

The USC Annenberg Center for Public Relations has released key findings from its second annual…
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The Spin Cycle
April 6, 2017

New AP Style Changes Announced at Editors Conference

For the first time, the Associated Press now permits journalists to use “they” as a…
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