April 25, 2018
Earned (PR) vs. Paid (Advertising) Media
Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report…
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April 19, 2018
Local TV News Fares Better than you Think
It’s a known fact that TV news audiences are shrinking – and there’s plenty of…
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April 12, 2018
Fox News Stands Behind Ingraham as Advertisers Flee
Dozens of advertisers may have dropped Fox News’ Laura Ingraham over her mockery of Parkland…
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April 5, 2018
How to Get Audiences to Engage with your Brand
Audiences love to hear, watch and share stories with those who matter most to them.…
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March 29, 2018
Facebook Finally Responded to Cambridge Analytica Crisis
The media, communications pros, lawmakers and investors – along with the rest of the world…
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March 22, 2018
Social Media Landscape Dotted by Longstanding Trends, Emerging Narratives
A new Pew Research Center survey of U.S. adults finds that the social media landscape…
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March 8, 2018
Could NRA Ties Pose Serious Business Branding Problems?
Major brands are cutting ties to the National Rifle Association in the wake of public…
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March 1, 2018
Operate your Crisis Response like a Newsroom
Alongside 24/7 reporting, articles published in real time require the modern newsroom to always be…
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February 22, 2018
Apple TV App Adds Live News Streaming
Apple has further expanded its TV application on iOS and tvOS. Following the addition of…
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February 15, 2018
Winter Olympics Brands Pay Top Dollar for Sponsorships
The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of…
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February 8, 2018
Alexa, You are a Super Bowl Winner!
Alexa may have lost her voice, but she found gold in the Super Bowl ad…
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February 2, 2018
Trust in U.S. Institutions Plunges in Edelman Survey
Trust in the government, media, business and NGOs in the U.S. declined more rapidly in…
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