July 27, 2017
The State of Local TV News Continues to Diminish
Local television news has shed audience over the past decade, including this past year in…
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July 5, 2017
Best Headlines in a Digital Age
A well-written headline is worth its weight in audience-grabbing gold! That is especially true in…
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June 29, 2017
White House Communications Team Affects PR Profession Perception
Members of the White House communications team are traditionally the most prominent public relations professionals…
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June 23, 2017
Brands Benefit from Trusted News Source Partnerships
Reuters called this past year “the year the media became the headline” in the release…
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June 15, 2017
Google, Apple, Microsoft, Amazon, Facebook Most Valuable Brands
Technology giants Google, Apple, Microsoft, Amazon and Facebook have been named the Top 5 companies…
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June 8, 2017
New York Times Launches New Reader Center
The New York Times has announced a reader center to capitalize on readers’ knowledge and…
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June 1, 2017
Google Expands Ad Tracking to Measure Online Success
Next time you see an ad on Google, the company might be able to tell…
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May 26, 2017
How Did News Media Cover Trump’s First 100 Days?
A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy…
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May 19, 2017
PR Spending, Staffing on Rise Over Next 5 Years
Brands plan to increase both internal staffing and overall spending on public relations over the…
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May 12, 2017
Key Demographic Trends Shaping our World
Demographers recently convened in Chicago for the Population Association of America’s annual meeting, and here…
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May 4, 2017
United Outlines 10 Things it Will Do to Avoid Crisis
United Airlines is taking steps to avoid another crisis – and make flying the airline…
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April 28, 2017
Media Deploy Advertising to Promote Journalism in Fake News Era
The proliferation of fake news – be that the insult lobbed at journalists and publications…
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